Idea /Medium
“He considered the medium to be secondary: first and foremost was the idea. Only after an artist had settled on and developed a concept would he or she be in a position to choose a medium, and it should be the one with which the idea could most successfully be expressed. And if that meant using a porcelain urinal, so be it. In essence, art could be anything as long as the artist said so. That was a big idea.”
― Will Gompertz, What Are You Looking At?: The Surprising, Shocking, and Sometimes Strange Story of 150 Years of Modern Art
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